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A grass roots brand from Pennsylvania made in America for rebel souls.

About Us

Who We Are 

At HSHB, we are more than just an apparel brand; we are a celebration of the rebel spirit that resides within each of us. Our mission is to empower individuals to embrace their uniqueness, challenge conventions, and carve their paths to both heaven and hell. Through the artistry of American craftsmanship, we create high-quality, sustainable, and timeless garments that capture the essence of rebellion, resilience, and self-discovery.

Our Apparel
Our apparel collections blend a fusion of styles, reflecting the duality of human nature and the choices we encounter in life. With every stitch, we embody the contrast between the angelic and the rebellious, inspiring our customers to embrace the full spectrum of their being and embrace their journey towards self-discovery.

Our Commitment
We are committed to supporting local communities and prioritizing sustainable practices throughout our supply chain. By proudly producing our garments in the USA, we not only maintain quality control but also contribute to the growth of our nation's economy and heritage.

As a brand, we cultivate a community that encourages open expression, challenges the status quo, and celebrates the diversity of perspectives. We believe that through embracing our individuality, we can collectively create a world where the rebel in all of us thrives, and each step taken leads us closer to our own version of heaven or hell.

Join us on this adventure, where we redefine the concept of rebellion, honor the journey of self-discovery, and inspire others to embrace their true selves. Together, we'll walk the path less traveled, making every moment count as we navigate the roads to both heaven and hell.