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A grass roots brand from Pennsylvania made in America for rebel souls.

Unapologetically American.

Made in the USA.

Unapologetically American.

Made in the USA.

Unapologetically American.

Made in the USA.

Unapologetically American.

Made in the USA.

Unapologetically proud of the American Spirit

At HSHB, we passionately embrace the untamed spirit of rebellion within us all. Proudly American-made, our apparel brand embodies the dichotomy of the human experience - the journey to both heaven and hell. We empower individuals to fearlessly express their true selves and pave their path, with garments that exemplify the audacity, resilience, and authentic beauty of the rebel.

The Good Stuff

Free Hand Painted Micro-Print

Every customer gets a limited run hand painted print with order. These change month to month and are always in the spirit of who we are.

“Wear the Rebellion. From the moment I laid eyes on their apparel, I knew I had discovered something for me. HSHB is the epitome of American attitude – rebellious, bold, and unapologetic. The hand-illustrated designs are a testament to the creativity of their designers, and the quality of the products is exceptional. This brand is a force to be reckoned with – wear the rebellion with pride!"

Kelly

Join Our Brand Ambassador Program

We’re more than just an apparel brand—we’re a hardworking community built on grit, pride, and authenticity. Our Brand Ambassador Program isn’t just about repping our gear; it’s about celebrating you. Whether you're on the job site, in the shop, or making moves in your own way, we want to showcase your story alongside our products.

Join Us!

Made By US Small Businesses

Our clothing brand takes pride in its American roots, with each piece crafted right here in the heart of the USA, ensuring quality and authenticity in every stitch.

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What's Important To Us

  • American Made, As it Should Be

    Our product is made right in our own home state of Pennsylvania.

  • Quality is King

    Quality is king with our small brand, we choose the best fabrics to provide a durable soft and comfortable fit.

  • Small Business Focused

    As a small business ourselves we try to work with other small businesses to grow together.